If allowed only one word to describe myself, I would choose storyteller.
Stories sell, stories connect and build rapport. Everyone has one. And as part of the human condition, we’re predisposed to stop and listen to a story much more than a pitch or product description.
But I believe good storytelling is not just about words and editing:
Storytelling is also about research, clarity, format, delivery, and accessibility. If your audience isn’t able to understand what you’re saying or isn’t able to receive it in the first place, the act of storytelling has failed and needs to be retooled. Such barriers are myriad. Some universal and some audience-specific. My particular brand of storytelling incorporates linguistic, graphic, and customer service training.
My story? It starts with being perpetually curious.
Particularly, curious about how things work, how they’re made, and how they can be reconstructed to solve different problems in unique situations.
As a child, the fact that I never took the toaster apart is a testament to my mother’s vigilance regarding her small appliances not my desire to disassemble it into all its disparate parts.
Odd? Perhaps. But when the specificity of the appliance is removed, the impulse is that of an engineer.
While I understood the process—bread goes in, heat is applied, and toast comes out—I wanted to know the how.
There had to have been some sort of spring action down in there—how was it set up and what did the mechanics of the delayed release look like? Why did it sometimes catch and sometimes didn’t? How many filaments and how were they attached? Was there more lurking in the underbelly? Were systems separated or was it all one big blob in there?
My impulse was to crack it open and find out.
Wealth of Experience
I’ve worked in publishing, a public library, academia, and the HR-side of public K12 education. I can draft blog and social media posts, customer/client email, traditional correspondence (letters for printing), format and layout to NY publishing standards.
Comfortable with PC & Mac OS, MS Office, Google Docs, Adobe Suite, Wordpress, and some HTML/CSS including but not limited to the creation of ebooks.
Graduate coursework in publishing gave me the foundation to launch and run my own small business for five years, constant and continuing research filled in the gaps to become a small publishing house in a rapidly changing publishing landscape. See Forbes: Software companies are discovering that liberal arts thinking makes them stronger.
A Bit About Me
Eileen Wiedbrauk is a writer, editor, tech geek, designer, coffee addict, cat herder, public library fangirl, founder and former Editor-in-Chief of World Weaver Press, MFA grad, Odyssey Workshop alum, database wrangler, web developer-in-training, kdrama devotee, avid reader, and a somewhat decent cook. She wears many hats, as the saying goes. Which is an odd saying in this case, as she rarely looks good in hats.